Moviment without purpose is uncoordinated.

It has speed, but lacks consistency.
It is constant, but doesn't bring pleasure.
It creates results, but doesn't sustain achievement.
It happens every day, but doesn't create a path.
 

Purpose brings north and courage together. Our actions gain meaning, our work gains roots, the results became perennial and the organization creates more than a brand, it creates a legacy.

From the roots to the top: consistency, support and fruits.